Hello, Azura Bay!
We are beyond excited to be teaming up with fellow local retailer,
Azura Bay, for this month's pop up shop. This online boutique store specializes in women's
lingerie and swimwear. We sat down with Azura Bay owner,
Ashley McIntosh, to give you a little more insight into what they're all about!
Let's start off by just giving us some background on what made you want to start a lingerie & swim boutique?
The first thing that inspired me to start a boutique is my passion for ethically sourced
and eco-friendly clothing, which can be super hard to find in Canada, especially for items
other than t-shirts and hoodies. I wanted to create a beautiful collection of all the great
items I’ve found that meet those standards and help other Canadians looking for the
same thing. Also, I’ve always been obsessed with summer fashion but lived in the
prairies, so endless bikinis is a bit unrealistic for my closet and I thought
underwear/lingerie would be a fun complement to swimwear.
And what can we find in your boutique?
For underwear and lingerie, I try to carry a range from comfy, basic wireless, and wired
bras as well as really pretty lace soft bralettes and matching undies, to the extra sexy
bridal/boudoir/date night pieces. All the swimwear I carry uses recycled or eco fibers in
the fabric (some comes from discarded fishnets reclaimed from the ocean), but they
have a really soft feel and flattering fit for bikinis and one pieces. I also have rompers,
oversized tees, and maxi dresses for cover ups.
Finally, we carry some cozy loungewear like organic cotton tanks,
leggings, tights, pjs and socks for looking cute and staying
comfy this winter. Everything is ethically produced in Canada, the US, Europe or Fair
Trade facilities in India, and many use eco-friendly fabrics.
Can you give us your top 3 holiday gifts you recommend from your store?
1. The go-to option for a girlfriend / sister / mom: our organic cotton PJs are ridiculously
cute & classic, and we have both a long sleeve/pants set and a shorts (coming soon!)
2. For a jetsetter: Our black / white rompers are super cute resort cover-ups for their next
beach trip, and everyone needs a fluffy beach towel.
3. For yourself: A gift card ;). Seriously though, it’s such a tough call but one of our
which looks good on everyone and peaking out from your fancy holiday outfits. If you
want to send a hint to someone, especially to get the right size, we have a wishlist
feature where you can send them a hint! For brides, start your own registry
Travel, nature, friends, family, other entrepreneurs, getting creative on the ice (figure
skating) and beautiful Insta feeds.
What would be your absolute dream vacation spot?
While I can’t get enough of lake life here in the summer, if I could go anywhere on my
next trip it would be Cornwall, England where our muse Corinne Evans is from (I had no
idea English beaches had such variety) or New Zealand.
*hint: check out Ashley's blog post on Corinne Evans here!
Who are some of your favourite eco & ethical bloggers?
What is your favourite part about working in fashion?
Having a chance to build something from scratch is the most satisfying (and challenging)
part of running my own business, and it feels so good when I get happy messages from
customers or they post a selfie in their new goodies. It’s also so much fun meeting
like-minded people in the industry or collaborating with other entrepreneurs to do
And finally, when you aren't working on the store, where would we find you/what would you be
Figure skating, yoga, hanging out with friends and family getting Stella’s brunch or Thai
Thank you Ashley for taking the time to answer some questions for us!
Follow Azura Bay on Instagram and Facebook @azurabay for more info.
Visit our newest blog post for all the details!